MediaCom India, a GroupM media agency, has announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions making self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will…
Visa, the leader in digital payments, has set its focus on strengthening payments security as consumer behaviour evolves during the pandemic. Addressing more than 1,500 partners and clients in its first virtual edition of the Asia Pacific Visa Security Summit last week, Visa stressed the need for robust payment experiences in a changing commerce environment.…
Mindtree, a leading digital transformation and technology services company, has announced that it has signed an agreement to acquire the NxT Digital Business, the cloud-based IoT and AI platform for Industry 4.0 of L&T Group. The NxT Digital Business was founded as a startup with broad digital capabilities within L&T. It has played an instrumental…
It is becoming evident that the future of work will be hybrid. As organizations transition to this new environment, business leaders and employees are adjusting to large-scale digitalization and, in many cases, even a cultural reset. In addition to implementing employee-focused technologies to facilitate better usage, management, governance and security, leaders must ensure that employee…
To serve customers in the new normal times, State Bank of India launches a full power YONO Savings Account that can be opened instantly with Video KYC in 4 simple steps. Keeping in mind the need of the hour, the product proposition is built in a way that this new service will offer complete paperless…
AT&T Inc and Discovery Inc has announced a definitive agreement to combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment company. Under the terms of the agreement, which is structured as an all-stock, Reverse Morris Trust transaction, AT&T would…
Advertising giant Ogilvy has announced that Liz Taylor has been named Global Chief Creative Officer. For over two decades, Taylor has been recognized as one of the industry’s most progressive creative leaders and was recently recognized as the top-ranked woman on The Drum’s global ranking of the most-awarded Chief Creative Officers. She will be responsible…
Singapore-based Martech startup, Affable.ai has raised USD 2 million from Prime Venture Partners, Decacorn Capital & SGInnovate. Affable’s AI-driven, Self-service SaaS platform helps brands and agencies run high impact influencer marketing campaigns. Affable brings transparency and analytics to influencer marketing and is being used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom,…
Former Executive Director – Foods and Refreshments at Hindustan Unilever Limited (HUL), Sudhir Sitapathi has been named as the Managing Director & CEO of Godrej Consumer Products Ltd (GCPL). Sitapathi’s appointment will be effective from October 18, 2021, while Nisaba Godrej, who is currently the Chairperson and Managing Director, will serve as Executive Chairperson of GCPL.…
Mogae Media, the company owned by ad-man Sandeep Goyal has reportedly acquired one of the country’s oldest advertising agencies, Rediffusion and its sister entity, Everest Advertising. Rediffusion will now be integrated into the Mogae Media group, with founding partner Arun Nanda remaining as Chairman and Goyal taking over as the company’s Managing Director. Arun Nanda…