Advertising giant Ogilvy has announced that Liz Taylor has been named Global Chief Creative Officer. For over two decades, Taylor has been recognized as one of the industry’s most progressive creative leaders and was recently recognized as the top-ranked woman on The Drum’s global ranking of the most-awarded Chief Creative Officers. She will be responsible…
Singapore-based Martech startup, Affable.ai has raised USD 2 million from Prime Venture Partners, Decacorn Capital & SGInnovate. Affable’s AI-driven, Self-service SaaS platform helps brands and agencies run high impact influencer marketing campaigns. Affable brings transparency and analytics to influencer marketing and is being used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom,…
Former Executive Director – Foods and Refreshments at Hindustan Unilever Limited (HUL), Sudhir Sitapathi has been named as the Managing Director & CEO of Godrej Consumer Products Ltd (GCPL). Sitapathi’s appointment will be effective from October 18, 2021, while Nisaba Godrej, who is currently the Chairperson and Managing Director, will serve as Executive Chairperson of GCPL.…
Mogae Media, the company owned by ad-man Sandeep Goyal has reportedly acquired one of the country’s oldest advertising agencies, Rediffusion and its sister entity, Everest Advertising. Rediffusion will now be integrated into the Mogae Media group, with founding partner Arun Nanda remaining as Chairman and Goyal taking over as the company’s Managing Director. Arun Nanda…
The India Premier League (IPL) has reportedly been suspended due to the increasing number of COVID cases in the bio-bubble. This comes after SunRisers Hyderabad wicketkeeper Wriddhiman Saha tested COVID-positive, thus prompting the entire team to be kept in isolation. Reports also state that two Kolkata Knight Riders players Varun Chakravarthy and Sandeep Warrier, along…
Former Wipro Head of Global Marketing, Cloud Business Services Shatrughan Yadav, has reportedly been roped by HCL Technologies as DGM Marketing, Lifesciences & Healthcare Business. Yadav has over 15 years of experience spanning the TMT (Technology Media and Telecom) industry. He joined Wipro in 2006 and held various leadership roles such as Global Head – Strategy, Marketing…
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a successful launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. As part of the network’s new ‘Seeing the Bigger Picture’…
With plans to launch operations soon in India, Tesla has appointed Chithra Thomas as HR Head of Tesla India. According to reports, Tesla plans to roll out its first all-electric car in India this year and the company has roped in top executives in the country to take charge of some of its operations in…
Data analytics and brand consulting group Kantar has announced the company has reached a definitive agreement with Vista Equity Partners to acquire Numerator, a Chicago-based, tech-driven consumer and market intelligence company. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies…
GTPL Hathway Limited (GTPL), India’s leading Digital Cable TV and Broadband Service provider, today announced the renowned Bollywood actor Boman Irani as its first-ever brand ambassador. The Company is launching a major advertising campaign featuring Irani with the tagline ‘Connection Dil Se’ for a deeper and wider connection with the existing and future customer base. GTPL has associated with renowned…