Dentsu International APAC has reportedly promoted Prerna Mehrotra to the role of CEO, Media, APAC, in addition to her role as Managing Director, Media Group, Singapore.
In her new role, Mehrotra will be reporting to Ashish Bhasin, CEO, Dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients, and she will be responsible for driving Dentsu’s global media strategy and delivery in APAC, ensuring its alignment and relevance in the market with client-centricity at the core, developing an integrated portfolio of tools and capabilities to maximise the effectiveness, relevance and performance of client’s media.
Speaking on the development, Ashish Bhasin, CEO, Dentsu APAC said, “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20+ years set her apart from the rest – I am looking forward to working with Prerna and driving growth for our clients together.”
Speaking on the appointment, Peter Huijboom, Global CEO, Media & Global Clients added, “I am delighted to have Prerna join my leadership team and drive Dentsu’s Media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value – and excellence in everything we do.”
Talking about her new role, Prerna Mehrotra, CEO, Media, APAC commented, “The media landscape in this region has never been more complex. Over the past eight months, consumers’ expectations of what brands produce and how they behave have changed rapidly, and it will only continue. I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients.”