Customer engagement platform MoEngage and Merkle Sokrati, the data-driven performance marketing agency from the house of dentsu international have announced that they have entered into an APAC wide strategic partnership, combining MoEngage’s recognised insights-led customer engagement platform with Merkle Sokrati’s world-class enterprise delivery services.
Speaking on the development, Sanjay Kupae, Head – Global Alliances at MoEngage said, “At MoEngage, we want to help consumer brands and enterprises with the technology and know-how that helps them build agility into their marketing strategies and optimize their engagement costs with reduced time-to-market. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team.”
He added, “With the added capabilities of Merkle’s expert teams and their close-to-client locations, we will be able to drive far more business impact for our clients in India, South East Asia and Australia.”
Today’s mobile-first customer expects a personalised experience. This requires the brands to build a 360-degree view of their users, analyse the data and deliver the right message at the right time through the right channel. Marketing and product teams often struggle to meet this customer expectation as most of the available tools lack one or more of the requisite capabilities or the solution is not implemented to the best of its potential.
The combined value package offered by the MoEngage-Merkle partnership will enable consumer brands to devise and execute a hyper-personalised experience for their users. Lifestyle, India’s leading fashion retail brand leverages this partnership advantage to improve customer retention on their mobile app by 30% with a dynamic engagement strategy.
Commenting on the partnership, Sampath Rengachari, Chief Business Officer – Martech at Merkle-Sokrati said, “It’s exciting news to partner with MoEngage in today’s times where hyper-personalised engagement with audiences has become imperative. One of the earliest mobile-first customer engagement platforms, MoEngage offers exceptional marketing automation for rich user experiences. Coupling this with our more than a decade long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries.”
He continued, “We all have seen trying times for consumers and brands alike, and I’m happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that’s been.”