Edutech company WhiteHat Jr has appointed former Discovery Head of Marketing Vednarayan Sirdeshpande as its Global Head of Brand Marketing.
According to reports, Sirdeshpande has ten years of marketing experience in various sectors across India and the Asia-Pacific region, including in eCommerce, FMCG, and advertising and has previously worked with companies such as Amazon India, Mondelez International and Ogilvy.
Sirdeshpande joined Discovery as Director Marketing & Audience Development in 2016 and was later promoted as Director Original Content and Marketing in 2017. He was named Head of Marketing in 2019.
He has a successful track record in developing brand strategies, heading content development, media management and creation, and delivery of best in class 360-degree campaigns. He has also championed the establishment of best practices, process innovation and setting up of a robust partner ecosystem across organisations.