For the second session of The Indian Communication Submit Day 1, we had with us Siddhartha Laik, Founder and Editor in Chief of IWMBuzz with over 10 years of experience in media and entertainment. He opines the internet is absorbing the entire world and he further believes in the importance of attitude over aptitude.
SMX Networks had organized a two-day Media, Entertainment, and Communication Summit named INDICOMMS 2021 in association with Adamas University (University partner), Innoserv Digital (Digital partner), ORAI Robotics (AI partner), ASMA, and Asentrek Global (community partner). This mega summit continued for two-day,4th-5th March 2021, with many eminent speakers across the globe. This mega event aimed to examine the current scenario and identify new trends and best practices emerging in the media, communication and entertainment industries.
Laik has a master degree in English Literature and a diploma in journalism along with his educational qualifications he has immense knowledge in diverse fields of editorial, content writer, effective communication, team building, leadership, personality development and more. He has been a part of editorial organizations like The Times of India, Mid-Day, Indian Express and more. He has been awarded as the ‘Best Student’ during his journalism days. He is outspoken, confident, outrageously up for hard work and an inspiration for the young generation for sure.
He started with the evolution of the Internet and ended with “how the Internet is taking over the world”. With further conversation, he talked about his online venture which is ongoing for the last four years and is doing well. He said that he has worked for publications, the editorial world is too slow for him to cooperate with, adding onto this he further stated, “Internet is a dynamic space where everything is unpredictable and the Internet is ruling the world which has also disturbed the business of theatres, cinema halls, publications and small industries. With the Covid-19 pandemic hitting our lives a year back India has seen the digital era set in. As OTT platforms speak volumes about the Media being switched from physical to digital.”
Laik encouraging the youths said that he was a middle-class boy from a village in Bengal who had a vision, aggression, and inner zeal to break the stereotypes and be someone on his own terms. “If I can you can too. All of you need motivation, aggression, adaptation and strong will. Internet is the best place to be right on the wall.” He continued with the evolution of the Internet and said in today’s world one needs to be an active participant. Offline media and publications are closing down because everything is on the Internet. People are preferring e-papers, OTT platforms, Live news updates and etc., these are the steps towards the comprehensive digital world.
Speaking on why the Internet is taking over he said, “The scope of opportunity, content creation with proper algorithms and keywords will serve the revenue and growth and outcome is quick”. He strongly suggested youth to be actively participating and try to create their own creations. He said, “Know your skills and work hard to enhance them write, shoot, vlog do whatever you are good at but don’t sit idle in a hope that any big MNCs will approach you for work remember, everyone has to start from the ground and sky remains the limit, work hard, have your bread butter on your own, start-up, have strong consolidations, collaborate with the Internet and do the best you can.”
Lastly, he concluded by saying that the internet is taking over because the investment is for a long period of time on Amazon, Netflix and AHA than a three-day show in a theatre this is the difference, adding onto this he said this generation is still aware of things beside digital but the upcoming generation, they will not know anything else but the Internet. He ended his inspiring, insightful and energetic conversation with a strong message to the youngsters, “Get a mentor, enhance your skill, be aggressive, work and gain experience and make most of it.”
The author, Ruchika Dubey is associated with Adamas University Media School.