WPP and Anzu.io partner to bring new in-game advertising standards to global brands
Global advertising giant WPP and Anzu, an AdTech start-up specializing in integrating advertising into video games, have entered a partnership aimed at bringing commonly accepted advertising standards to the e-Sports and gaming space.樂威壯 These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising…