Digital Content & Advertising Drive Global Entertainment & Media Industry Post-Pandemic Recovery: PwC Analysis
The global Entertainment & Media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The US$2+ trillion industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising. The renewed growth follows a challenging 2020, when in-person entertainment plummeted,…