Xfinite and Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by global entertainment company Eros STX Global Corporation announced it has deepened its partnership with Xfinite’s Mzaalo platform, a gamified video streaming service on track to have 10M users by year-end. The partnership further establishes Eros Now’s footprint in advertising video-on-demand (AVOD),…
Singapore-based Martech startup, Affable.ai has raised USD 2 million from Prime Venture Partners, Decacorn Capital & SGInnovate. Affable’s AI-driven, Self-service SaaS platform helps brands and agencies run high impact influencer marketing campaigns. Affable brings transparency and analytics to influencer marketing and is being used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom,…
“Indian media and entertainment industry is multi-dimensional. Due to the global pandemic, the entertainment industry was in the crystal cloud but the internet actually provided a huge opportunity to grow further in the post-pandemic situation.” as quoted by Dilip Chenoy, the Secretary-General of the Federation of Indian Chambers of Commerce and Industry (FICCI). On the…
Ashish Kulkarni, Founder of Punnaryug Artvision Pvt. Ltd. and Screenyug Creations Pvt. Ltd. graced the occasion of INDICOMMS 2021 as one of the eminent speakers on Day 1. He welcomed a few major shifts that became decisive during the COVID pandemic. One, the logistics of content creators would matter less in near future on the…
PayU, India’s leading online payments solution provider, has mapped the impact of COVID-19 & lockdown as seen through a year-on-year change in digital payments. The pandemic gave a huge boost to online payments, seen in the 24% increase in the number of transactions and 23% increase in expenditure across the PayU platform, year-on-year. Interestingly, during…