Mobile-first advertising platform Nativex dedicated to driving ROI has announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space.
Nativex’s XMP platform offers a streamlined approach to achieving results on TikTok. Through the XMP platform, users can create, distribute, and manage all workflows associated with their campaigns. Users have total transparency into the creative content of a given campaign, and can fully automate creative and campaign management across TikTok and other major advertising platforms.
Additionally, features such as batch and template-based ad creation allow advertisers to quickly and easily scale campaigns. This development showcases Nativex’s commitment to pioneering solutions that move clients’ businesses forward.
Speaking on the development, Jin Ye, Head of XMP, Nativex said, “Marketers and advertisers realize the new audience engagement opportunities surrounding TikTok, and are fighting for a way in”. “This partnership ensures marketers and advertisers can better execute campaign initiatives through TikTok and achieve greater results. We’re pleased to deliver the tools that meet our community’s growing needs, and ultimately benefit their bottom line.”